| the growth difference | the growth advantage | |||
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As our name implies, growth marketing excels at business growth and marketing consulting for small businesses interested in leveraging online media channels to increase their sales. |
With growth marketing, every one of our clients has the advantage of working directly with a senior marketing consultant, not second string assistants and support staff. We value the relationships we build with our clients and take pride in the contributions we've made to helping grow their businesses. Learn more about what our clients are saying about their experiences with growth marketing. |
| the growth blog | ||
The Future of Marketing in 2011 and Beyond
As social networks and online communities continue to grow in popularity, size, and impact, they are fast becoming the new commerce. These non-traditional influencers are shaping the future of buying behavior as more and more consumers turn to trusted friends and networking contacts to validate their purchase decisions. In 2011 and beyond, businesses will continue to wean themselves off just using traditional marketing channels and become more dependent on customer feedback and experience sharing. This trend will gain momentum as consumers find they’re better informed after tapping into their social networks rather than relying on what companies convey in advertising campaigns. In order to grow and thrive in the coming decade, brands must excel at the fundamentals of good business and embrace social networking as the preferred marketing channel. Great products backed by exceptional customer service will be the norm for those businesses that top consumers’ raves and faves list. Yes, it’s a return to business basics and a departure from perception is reality. Consumers will base their brand loyalty on what they actually experience and learn from those in their social network, and businesses will find it increasingly difficult to persuade buyers based solely on their marketing messaging. The future of marketing as a social network driven phenomenon is here to stay. It’s an exciting time and perhaps a bit scary for those businesses that don’t have a clear understanding and plan in place for competing and succeeding in the new commerce. You’d be well served to find a knowledgeable and trusted business coach that can provide the necessary insights and guidance in 2011 and beyond.
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