the growth curve

Three Phases of Business Growth

We try not to throw our clients any curves, but one “curve” they don’t seem to mind us discussing with them is “the growth curve”.  

The chart at the right illustrates three typical phases of business growth evolution.   Once you recognize where your business currently falls on the curve and how to evolve to the next phase, you’re well on your way to success.

Phase 1 - The growth curve demonstrates that most businesses  start growing by discovering a pattern of success as they focus on their start up initiatives and product development.

Phase 2 – Once they discover what it takes to get their business jumpstarted, business owners begin to repeat those practices to build on success.  Generally, businesses in Phase 2 have discovered the importance of customer focus and satisfaction.

Phase 3 – Just when you think your business is gaining traction and can’t go anywhere but up, it’s easy to suffer setbacks due to crisis management, unexpected changes in the marketplace and growing pains.   This is the time to rediscover how to get back on the success track.

growth marketing takes the guesswork out of growing your business by providing the marketing analysis and insight necessary at each phase to assure you're on the right track and growing according to plan. Click the go to grow button to arrange for a free consultation.